If you're like me, you've attended countless Social Media presentations that teach you the ins and outs of Facebook and utilizing it to promote your company and event.
While I'm sure at this point you could probably give a "Facebook-How-To" presentation in your sleep, we recently stumbled upon a few articles that provide some interesting insight into when you should be utilizing Facebook to do said promotions and so-called "Facebook Blasts."
Just when you thought you knew everything there is to know...here are a few tips we wanted to "share" that you may "like" (Facebook jokes...they never get old).
1. In general, Wednesday is the worst day to post: interactions on Wednesdays are 7.4% lower than average.
2. Off-hours are the best time to post. Posts between 8pm and 7am received a 14% higher interaction than those published between 8am and 7pm.
3. Less is more when it comes to posts. Posting one to two times a day instead of going with the overkill route of five to...fifteen shows a 19% higher interaction rate.
4. A self-imposed 80 character wall for Facebook posts receives a 23% higher interaction than longer posts (but 75% of posts are beyond that limit currently!)
5. Use recognizable URLs (IE www.shopping.com/Raincoats instead of www.shopping.com/723582345/html/rain.coats.8213.post=213549fYl...we have no idea what that link means either. Nor do I think it actually leads you anywhere, so don't waste your time attempting to click it.)
6. Have your fans caption a picture or to "fill in the blank" -- both of those give you 4x more interaction.
7. You can schedule your posts! To schedule a post, switch to your page's admin view and look for a clock under the status window. Click that clock, and add the year, month, date and time you want your post to publish. Once you do this, a window will pop up to confirm that you have scheduled the post. Who knew!?
8. Highlight important posts -- highlighting fan posts is a great way to show that you care about your client's and site visitor's opinions. You can do this by clicking the "X" on the right corner of a post and selecting "highlighted on page."
9. Keep track of your "likes" so that you can return the favor. By making sure to "like" another company's page when they "like" yours, you show that you appreciate their acknowledgement of your Facebook page.
Sources:
Ragin
Mashable
We hope that these tips and tricks are helpful and that you haven't already heard them multiple times. I found them interesting and fresh, so I hope you do as well! Good luck Facebooking!
Events North is a full service event management agency specializing in corporate, social and nonprofit events. Events North plans and executes weddings, meetings and incentives, marketing based events, fundraisers, destination management services (DMC), client appreciation events and more. Northern Michigan, Traverse City or anywhere in the world- Events North is there.
Showing posts with label Tips. Show all posts
Showing posts with label Tips. Show all posts
Monday, December 3, 2012
Monday, August 27, 2012
Using Social Media to Promote Your Event
We are definitely in the age of technology. As much as I hate to admit it, I have a mini panic attack every time I don't have my iPhone within an arm's reach. I feel like I've been a let down when I don't tweet someone back or answer a Facebook message as promptly as I do voicemail or emails.
Some people and companies may be reluctant to embrace the era of social media that is upon us and to that I say: use social media to your advantage. It is your friend, not your enemy- I promise.
So this week we dedicate our blog post to social media and some of the ways that you and your company can use it to your advantage while promoting your next event. These next few tips are simple, effective, and best of all: FREE (who doesn't love that? If it's free it's for me!)
1. Create a Pre-event Buzz
Utilize your Facebook page or send out an email blast to encourage your fans and potential attendees to sign up and share the event with their friends. You can even offer prizes for the individual who refers the most people or a discount when a certain number of their friends buy a ticket.
If you're feeling really fancy, you can utilize sites such as Meteor Solutions helps you to incentivize your event by offering rewards for sharing your content.
2. Encourage your guests to use a pre-agreed upon Hashtag when discussing your event on their own personal social media sites. Make sure you inform them of the exact hashtag to use (For example: #EventsNorth or #TinasWedding2012) so that there are not two or three different types floating around. Hashtags allow you to promote your event and include it in conversation threads. If you have enough people discussing your event, it may even start trending within your area- the ultimate social media accomplishment!
3. Keep up the buzz by keeping some things a surprise. If you keep mentioning snippits of what is to come at the event via social media outlets, but don't let your guests know the whole picture until the day-of...they're more likely to stay hooked. Even snapping mystery pictures and showing them bit by bit to your social media audience works. Your attendees will remain engaged by guessing what is to come and keep checking back...once the get a hint of what's to come they'll keep coming back for more!
4. Use QR codes on your ads or Facebook page to allow people to easily access your website. A large majority of people are smartphone owners, so they can snap a picture of the QR code and be led to your site immediately. This will allow you to give them an abundance of extra information that you couldn't fit onto your ad.
5. Encourage your attendees to check in at the event using Facebook Check-ins or Foursquare. This will allow them to promote your event on their Facebook or Twitter. Their friends can then simply click on the link and be directed to your page and find out easily exactly where your event is...and see what they're missing out on!
6. Have a lot of things going on at once? Utilize live videostreaming of your event via Facebook or Youtube to allow attendees (and virtual guests following along at home) to catch a glimpse of the speeches or concerts they're missing.
7. Create a Twitter Wall at your event. Mashable Business explains this concept best: "The most successful social media campaigns merge what’s happening online with what’s happening offline. Setting up Twitter walls throughout the event space is an effective way to entice attendees to get involved in the online discussions stemming from the event.
Social Media is such a useful tool and in today's day and age...if you're not using it, you're behind the times. Make sure your event promotions are up to date and watch your event attendance (and number of twitter followers) soar!
Sources for a few of these tips include:
Social Media Examiner
and
Mashable Business
Some people and companies may be reluctant to embrace the era of social media that is upon us and to that I say: use social media to your advantage. It is your friend, not your enemy- I promise.
So this week we dedicate our blog post to social media and some of the ways that you and your company can use it to your advantage while promoting your next event. These next few tips are simple, effective, and best of all: FREE (who doesn't love that? If it's free it's for me!)
1. Create a Pre-event Buzz
Utilize your Facebook page or send out an email blast to encourage your fans and potential attendees to sign up and share the event with their friends. You can even offer prizes for the individual who refers the most people or a discount when a certain number of their friends buy a ticket.
If you're feeling really fancy, you can utilize sites such as Meteor Solutions helps you to incentivize your event by offering rewards for sharing your content.
2. Encourage your guests to use a pre-agreed upon Hashtag when discussing your event on their own personal social media sites. Make sure you inform them of the exact hashtag to use (For example: #EventsNorth or #TinasWedding2012) so that there are not two or three different types floating around. Hashtags allow you to promote your event and include it in conversation threads. If you have enough people discussing your event, it may even start trending within your area- the ultimate social media accomplishment!
3. Keep up the buzz by keeping some things a surprise. If you keep mentioning snippits of what is to come at the event via social media outlets, but don't let your guests know the whole picture until the day-of...they're more likely to stay hooked. Even snapping mystery pictures and showing them bit by bit to your social media audience works. Your attendees will remain engaged by guessing what is to come and keep checking back...once the get a hint of what's to come they'll keep coming back for more!
4. Use QR codes on your ads or Facebook page to allow people to easily access your website. A large majority of people are smartphone owners, so they can snap a picture of the QR code and be led to your site immediately. This will allow you to give them an abundance of extra information that you couldn't fit onto your ad.
5. Encourage your attendees to check in at the event using Facebook Check-ins or Foursquare. This will allow them to promote your event on their Facebook or Twitter. Their friends can then simply click on the link and be directed to your page and find out easily exactly where your event is...and see what they're missing out on!
6. Have a lot of things going on at once? Utilize live videostreaming of your event via Facebook or Youtube to allow attendees (and virtual guests following along at home) to catch a glimpse of the speeches or concerts they're missing.
7. Create a Twitter Wall at your event. Mashable Business explains this concept best: "The most successful social media campaigns merge what’s happening online with what’s happening offline. Setting up Twitter walls throughout the event space is an effective way to entice attendees to get involved in the online discussions stemming from the event.
If you’re running a smaller gathering, consider creating a virtual welcome wall near the registration area so that you can say hello to attendees on Twitter as they check-in. When attendees see their username displayed on the screen, next to your hashtag, they’ll be encouraged to get involved.
There are a number of vendors that provide Twitter wall functionality, including Socialping, Visible Tweets and TweetWally. Each offer varied levels of customizability and analytics. Just be sure to think through filtering options and map out a plan for the worst-case scenario, like a hashtag hijack."
8. Make sure to follow up post-event. Thank your guests for coming via Facebook or Twitter. Send out a follow-up email to let everyone know the event specs and how much you appreciated them coming out. Already know the dates for the following year's event? Post them on your Facebook or Twitter and let your guests know so they can plan ahead.Social Media is such a useful tool and in today's day and age...if you're not using it, you're behind the times. Make sure your event promotions are up to date and watch your event attendance (and number of twitter followers) soar!
Sources for a few of these tips include:
Social Media Examiner
and
Mashable Business
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