Monday, March 25, 2013

Allow us to Introduce Rachel Jarosz, Our New Meeting & Event Manager

We cannot contain our excitement as we announce that we officially have three (count 'em -- three!) full-time employees here at the Events North office. Our newest member is the lovely Rachel Jarosz, who is coming on board as our Meetings and Events Manager. We could sit here and tell you all of the reasons why Rachel is completely perfect for the position and how she's been here almost a month and is already fitting in seamlessly, but instead we decided to provide Rachel with some questions to answer for us. So, here is Rachel Jarosz in ten questions or less!

1. What are you most looking forward to while working at Events North?  I am looking forward to having fun, while doing what I love, and that is planning and executing events.  I am in an environment that allows me to be myself; creative, fun and detailed.

2. How did you end up in Traverse City?  I was lucky enough to marry a native of TC.  Moving to TC from metro-Detroit was part of our "5-year plan" and when the opportunity presented itself, it turned into our 5-month plan. So,within a few months, we had a baby boy, new careers, a new home in a new town and here we are!  And, yes, we are still sane and we love it all!

3. What is your favorite part of the event/meeting planning business?  I really enjoy seeing the finished product, including the smiles on the clients' and attendees' faces.  Hours and days can be long, but it is always worth it in the end and that is what keeps me going.

4. Please describe yourself in 5 words. Creative, witty, courageous, honest, and compassionate

5. Tell us a bit about your family!  My husband, Brent, is my best friend and we share a love for sports and outdoor activities.  We enjoy everything outdoors and appreciate all that Northern Michigan has to offer.  We can't wait to share our love for the outdoors with our son, Aiden.  He will be one year old in late spring, so he'll be hiking and camping with us this summer!  We will save fishing for when he is a little older.  Oh, and we can't forget Maine, our English Pointer.  She loves all of the above too!  

6. If you could be any movie character who would you be and why?  I would happily be any female character that plays opposite of Hugh Jackman.  Yep, it would have to be a romantic comedy or an X-men movie for sure.

7. Sum up your experience at Events North thus far -  One wordawesome.  It's a perfect fit for me, personally and professionally.  I work with great clients that laugh with me on a daily basis and the same goes for the Events North team, we get the job done and have fun doing it.  

8. Tell us a random fact about yourself.  My first concert was ZZ TopI was in 6th grade and I am fairly certain I was the youngest one there, but still sang along to every song with my Dad and brother.  Oh yeah, I also hope to one day be on Wheel of Fortune.

9. If you could travel anywhere in the world, where would it be and why?  Ireland, it's where the Hennessey's originated (my maiden name).  And yes, I do fit well into the EN team of Beers and Jameson.

10. Last but not least: tell us a joke. Knock knock...(who's there) Boo! (boo who?) Don't cry!

Monday, March 4, 2013

Social Media: Not Just a Fad

How many times do you hear "Social Media is not that important, I'm sure it will eventually phase out" on a weekly basis? Personally, I hear it often. When I mention to anyone that an aspect of my job is to handle all of the Facebook, Twitter, Blogging, etc. for Events North, there is a 75% chance that a comment about how social media will probably not be as huge of an impact in the future.

Then our Events Coordinator, Rachel, sent me this youtube video, produced by TheTotalProfit . I loved it. It embodied so many of my thoughts in regards to social media and how important it is to businesses. Take five minutes out of your day to take a peak at this video -- you won't regret it (and Hey! Maybe you'll learn something new in the process.)

Here is a direct link to the video.

I hope that you got as much out of that video as I did. Now whenever you overhear someone say that social media is "just a fad," you can throw a bit of knowledge their way.