Online Tools and Widgets that Make Your Company's Life Easier

Like it or not, technology is taking over. We at the Events North office have decided to hop on the ever-changing technology train...and we couldn't be happier about it. We've found so many resources and new gadgets that help make us more efficient and effective business and social media-wise, so we thought we would share some of our current favorites.

Whether you're a privately owned small business, a large non-profit, or even a thriving large corporation, these tools can not only help to improve your virtual image, but also make sure that you are up to date on all that online tools have to offer.

1. Prezi: Let's face it; powerpoint, as useful as it can be, is starting to become outdated. That is what makes Prezi so great. It's an updated powerpoint that presents your ideas, information, or product in an engaging and exciting way. According to the website, Prezi is a virtual whiteboard that transforms presentations from monologues into conversations: enabling people to see, understand, and remember ideas. Prezi is not only user friendly, but engages your audience the entire presentation. 

2. Twoppy: Question 1: Do you have a smartphone? Question 2: Would you like to have access to all of the details of the event you're attending on your smartphone instead of throughout multiple documents? Answers to both are most likely yes, which is why Twoppy is something you need to check out. Twoppy allows you to create a mobile app for your event page, making navigation and detailed information simple for you and your attendees to access. As found on the Twoppy webpage, You can use Twoppy for festivals, exhibitions, conferences, amusement parks, zoos and sporting events. Even as a city guide, travel guide or theater guide it will be great for your visitors. The cherry on top? Twoppy's event packages start at a price of free and allow you to upgrade as needed.

3. Hootsuite: Hootsuite is social media management at its finest. You can sign up for a free account and upgrade when you decide that you need a more detailed look into the analytics of the sites you're managing. Hootsuite is an excellent tool for managing all of your pages at once (because let's just be honest, having Facebook, your blog and Twitter in one place is a huge timesaver), as well as providing you with the ability to schedule posts and check on the latest social media trends. Unlike the latest version of whatever iPhone game is popular, Hootsuite is an app you will not regret purchasing.

4. Fast Company Magazine: If you are searching for a source where you can find the latest and greatest technology, search no further. Fast Company Magazine is an excellent source for all things "up and coming." The website features everything from stories of creative people (sometimes being able to see what other people are thinking is the jump start you need to brainstorm your own ideas) to the technological gems that have recently been released. We swear by the information this magazine provides and think you should give it a look as well.

5. MyNorth Tickets: We try to "keep it local" as much as we possibly can, which is why MyNorth Tickets is so exciting! Formally known as TREAT Tickets, MyNorth Tickets has made the online ticketing process even more user friendly than before. MyNorth Tickets is the perfect tool to use for your event, whether it be a VIP dinner or a full-scale festival. They even offer paper tickets for you to provide to those guests who don't feel comfortable or who may not have the resources to print their tickets at home. We definitely plan on using MyNorth Ticketing for some of our future events.

6. BizBash: We've said it before and we will say it again: we.love.BizBash. BizBash is one of our absolute favorite sites for Event Planning news, ideas and resources. BizBash is always on their A-game when it comes to reporting on the newest Event Planning Trends. Plus, they give updates on venues from all over the nation, allowing a look into what different regions of the country are doing. We may get a little too excited when we receive a BizBash magazine in the mail, but when you're looking for a top source in up to date Event Planning information, it's one of the best sources out there.


So, click on the links above and do a little exploring of the websites for yourself. Hopefully you find some of the information useful and interesting. While there will probably be new widgets and gadgets in a few month's time, the sources and tools listed above are a great start to improving your and your company's technological skills.

The Things we Carry: Our Event Box

They say you can tell a lot about a woman by what she carries in her purse. I agree, considering if you looked inside Meaghan’s purse, you would find neon band-aids, some tie dye wayfarer flip-up sunglasses, packs of gum, Events North business cards and an apple at all times. Meaghan likes to think this says she is “fun, but prepared!”

Our trusty event box!

While Events North does not have a “Purse,” we consider our event box to be a huge reflection on who exactly we are. Our event box is on site with us at every event we manage and is an excellent example of the things we carry. So, we decided that devoting a blog post to our beloved event box would give you a little better look into our lives.

So, here are some of the things we carry in our event box:

Just a few of the things we have inside our event box.

·      Tic Tacs: fresh breath is a must.

·      Clippers: A.K.A. an event planner’s BFF. These snip even the toughest of materials. Zip ties, metal…our clippers can conquer.

·      Corkscrew: you never know when the bar is going to need an extra!

·      Exacto knives (in floral prints of course).

·      Lighters: We guarantee that your candles will remain lit so your event will be sure to get glowing reviews (We couldn’t resist the pun).

·      Flash light: You never know when you’re going to need that extra bit of light.

·      Tide to go: Stain free is the only way to be…plus, red wine + white wedding dresses sometimes= disaster. We have you covered.

·      Memory card: To be sure that we capture each and every moment.

·      Duct Tape: Multiple rolls. We promise things will not fall apart on our watch.

·      Tool kit: “Can we fix it?! YES WE CAN!”

·      Paper clips, tacs, safety pins, post-its, pens, pencils, sharpies, stapler: Our event box also doubles as an on-the-go office!

·      Zots: glue dots that hold things down to protect them from wind. They are one of our favorite discoveries to date. If you have not experienced Zots, please remedy this immediately.

·      Zip ties: Zip ties just hold it all together! Whether we need them to hold banners, tie together materials, etc.- Zip ties are always an excellent solution!

·      Kleenex: For both touching moments and touch ups. Yes, we do tend to cry at your wedding ceremony.

·      Rhinestones: You can never have enough sparkle!

·      Ribbon: Last minute details are no issue for us!

·      Make up: We want to make sure to look good while we make your event look great!

Our box is crucial to our event success. It’s always better to be over-prepared than to have to rush and collect materials last minute. I hope by getting a look into our event box, you have an even better idea of who Events North is and what we do!

What does your purse/prep box say about you? We’d love to know!

Tips and Tricks for Your Outdoor Wedding!

Living in Traverse City, we are lucky enough to have a plethora of gorgeous outdoor wedding locations. Whether you’re looking for a stunning view of the West Bay or a breathtaking vineyard reception, Northern Michigan offers a wide variety of exceptional outdoor locations for your big day.

However, while it is your wedding day and you would like nothing but blue skies, 70 degree weather, and the soothing sound of waves casually crashing in the background…sometimes things don’t always go according to plan.

So, without further ado, here are just a few important tips and tricks for your outdoor wedding!

1. Keep the comfort of your guests in mind.

Yes, this is your big day and it is absolutely all about your wedding bliss, but you want your guests to be focused on how gorgeous of a couple you and your significant other are and not on how swelteringly hot/frigidly cold it is outside.

Here are a few simple ways to keep everyone content and allow your day to reach a level of maximum enjoyment:

- Serve water bottles (you can even customize the labels!) to guests immediately following the ceremony to beat the heat in a personalized way! Another option is to display your wedding program on a fan for guests.

Source: Intimate Weddings

- If it’s a slightly chillier than you planned on, invest in some heaters or provide guests with blankets or shawls (which could also double as wedding favors- what's not to love?)

- Make sure if you are having a sunset wedding that guests are not blinded by the light- you don't want them to have to squint while watching your ceremony.

- If it is "bug season" outdoors (you know the one), provide guests with bug spray in bathroom

baskets or invest in some citronella candles so everyone is well protected.

-Think about where your wedding is taking place and consider all of the possible unwanted noise. You want to make sure your guests can hear every detail of your ceremony, toasts, prayers, etc. Investing in a sound system in case of louder than you’d like distractions is a solid plan.

2. Plan B is a MUST!

No matter where your wedding is taking place…you really cannot control the weather (Why has no one made an App for that?). That being said, having a plan B for your outdoor wedding is a must so you can sit back and relax on your big day no matter what.

Allison Beers, owner of Events North, explains this best in her article, “If You Don’t Like the Weather, Wait Five Minutes,” Featured in Families First Monthly's February/March 2009 Edition.

“Plan A might involve all of your guests in the back yard or in a park under the trees, but a Plan B is a safe idea. Check with local rental companies to see how late you can add a tent. The 10-day forecast is a safe bet as it’s always better to be safe than sorry.

Sometimes it’s best to have a back up location. Does the church you’re getting married in have hall? Does the hotel your guests are staying in have an extra room? You typically can’t hold these without plans of using them, but if they are going unused, as your event gets closer, they may be an option.”

3. Windy Conditions.

While a light breeze may be welcomed with open arms on a warm day, wind can sometimes be slightly wilder than you anticipated...no matter what the time of year. You can help conquer windy conditions by doing the following:

- Make sure that your centerpieces are heavy enough to withstand some rougher winds…perhaps consider some contained mason jar candles instead of a more delicate option.

Source: Serious Eats

- Be sure that your place cards, napkins, and any other lightweight item that is displayed are secure so you can spend your night dancing instead of chasing down miscellaneous items.

- Factor in the possibility of wind when considering your hairstyle…you don’t want your hair covering your face as you’re saying “I do.” A little extra hairspray does wonders…trust me.

4. Make sure your Wedding Cake doesn't turn into a Hot Cake!

You've probably envisioned your perfect wedding cake for years now (or maybe that's just me...), but when having an outdoor wedding on a balmy day, you do have to keep in mind that butter-cream frosting will melt faster than fondant or other frostings. Make sure to let your cake artist know ahead of time that your wedding is outdoors so they can frost your cake accordingly…especially if there is no way to keep your cake refridgerated!  You want your cake to look as wonderful as it tastes...and not look like a piece of Salvador Dali artwork:

Source: {For} The Real Brides of New Orleans

The list could go on and on, really, but we decided to provide you with the subjects that we found to be most important in keeping both you and your guests happy.  We also do not want to scare you away from an outdoor wedding, we just simply want to make sure you’re ready for one. No matter what the conditions, if you’re prepared for them, then that means…

Happy you + Happy guests= THE PERFECT WEDDING DAY!

So readers, now it’s your turn! What are some other tips and tricks for outdoor weddings that you’ve come across/read about/used in the past/ etc? Leave your tips in the comment section- we’d love to hear what you have to say!

An Eventful Introduction

Hello! Welcome to the first official post on the Events North blog!

            You may be asking yourself: “Wait…what/who is ‘Events North?’ Why does an Event Management company want to start a blog? What do they feel the need to blog about?”

            Well, you are in such luck: I am going to provide an answer to all of those questions!

First, however, I am going to introduce myself. 

Photo Credit: Allen-Kent Photography

My name is Meaghan Jameson and I am the Event Manager for Events North…and the newest addition to the staff! I just moved to Traverse City, Michigan from Tampa, Florida in January to pursue my dream career, which is exactly what I am getting the opportunity to do here at Events North. I enjoy all things wedding, long-distance running, drinking copious amounts of coffee, and The Beatles.  I also love social media, event coordination, and Traverse City…which is where I am now lucky enough to call home!

I am also an active member of the Traverse City Young Professionals, Venue Rental Manager for the superb ECCO Venue in Downtown Traverse City, and on the board of the DDA TIF 2 Development Area Citizen’s Council.

            Now, onto the first hypothetical question I proposed: What/who is ‘Events North?’

            Excellent question. Events North is a full service event management agency located in Traverse City, Michigan that specializes in corporate and social events. Allison Beers, owner and founder (and also my wonderful boss), has over 15 years of experience in event management and prides herself in working hard to save clients money while still making every detail of their event extra special. Events North is happy to help you with as many or as few aspects of the planning process you require- we cater to your needs exactly. We will host the event of your dreams, exceed your expectations and WOW your guests by creating an experience that will never be forgotten!

And who are we? Well, you’ve already been introduced to me, but the rest of the Events North family is made up of Allison Beers, owner and founder, and our summer event coordinator, Macaila. I’ll allow them to introduce themselves:

Allison Beers: 

While living on the East Coast, Allison planned and executed a 40,000 guest carnival fundraiser for the opening of the Philadelphia Eagles new stadium,  and also planned a two-week regional road show for America Online. 

While in Philadelphia, she guest lectured for a class at Temple University in event management and served as a board member of the Philadelphia Chapter of the International Special Event Society for 3 years.

Allison is a graduate of Albion College with a double BA in English and Speech Communications and also has a certification in event management from The George Washington University School of Business.

Beers is currently the President of the Board of Directors of the National Cherry Festival Foundation and on the board of directors for the Downtown Traverse City Association (DTCA). She was elected to the Traverse City Rotary Club Board of Directors for 2012.   She has also served on the Board of Big Brothers Big Sisters of Northwestern Michigan. 

Beers is a founding member of the Traverse City Young Professionals. She is currently the coordinator of the program for the Traverse City Area Chamber of Commerce.

In 2010 and 2011 Events North was named the Readers' Choice Best Of Award Winner from Michigan Meetings + Events Magazine for Best Meeting and Event Planner.

In 2008, 2009, 2010 and 2011, the Traverse City Business News named Beers one of the 40 Most Influential Business People Under 40.

In 2010, Beers was named the Top 10 in '10 from Albion College. Top 10 in 10 awards were created to recognize noteworthy and distinctive achievements made by ten alumni who have graduated within the past ten years.

Allison is also a freelance writer for Michigan Meetings + Events Magazine and serves on their editorial advisory board.

Allison, originally from the Detroit area, moved to Traverse City 7 years ago with her husband, Adam, a Traverse City native.  She has two children, Anna (4) and Jake (10 months). 

(Allison also really enjoys Oldies music, watching Punky Brewster with Anna after a long day, and indulging in some tea from MORSELS on occasion. She verified that all of this information is accurate, except that she enjoys tea from MORSELS more than just occasionally...)

Macaila Schlaff: 

Hi! My name is Macaila Schlaff and I am the new Event Coordinator at Events North! I am an undergraduate senior at the University of Michigan and have been given the opportunity to intern in Traverse City for the summer to gain experience towards my future career in social, corporate and non-profit events. My favorite things are boating, weddings, watching romantic-comedies and Michigan football! As a Michigan native from the Detroit area I am thrilled to be living and working in Traverse City for the summer!

Question #2: Why does an Event Management company want to start a blog?

            Well, honestly…Events North has a lot to blog about. We are located in an amazing town, get the opportunity to work with fantastic clients, are surrounded by superb local vendors, and have some excellent tips and tricks of the trade to share.

Which brings me to our final question: What do they feel the need to blog about?

            Events North plans on using this blog to share highlights from past events we’ve managed, shed light on some outstanding local vendors and venues, spread the Traverse City happenings to our readers, give you some insight into our Event-coordinating brains, provide wedding tips and money saving tricks…the list goes on and on. Mainly, I just want to keep you updated and entertained and also allow you to see how wonderful Traverse City really is (yes, even in the winter season).

            I think that about covers it as far as introductions go. I will be updating the blog at least once a week and also providing consistent updates- and sometimes even giveaways!- on our Facebook page.  In the meantime, have a wonderful week- hope it’s eventful (So punny, I know. I know.)!