Allow us to Introduce Rachel Jarosz, Our New Meeting & Event Manager

We cannot contain our excitement as we announce that we officially have three (count 'em -- three!) full-time employees here at the Events North office. Our newest member is the lovely Rachel Jarosz, who is coming on board as our Meetings and Events Manager. We could sit here and tell you all of the reasons why Rachel is completely perfect for the position and how she's been here almost a month and is already fitting in seamlessly, but instead we decided to provide Rachel with some questions to answer for us. So, here is Rachel Jarosz in ten questions or less!

1. What are you most looking forward to while working at Events North?  I am looking forward to having fun, while doing what I love, and that is planning and executing events.  I am in an environment that allows me to be myself; creative, fun and detailed.

2. How did you end up in Traverse City?  I was lucky enough to marry a native of TC.  Moving to TC from metro-Detroit was part of our "5-year plan" and when the opportunity presented itself, it turned into our 5-month plan. So,within a few months, we had a baby boy, new careers, a new home in a new town and here we are!  And, yes, we are still sane and we love it all!

3. What is your favorite part of the event/meeting planning business?  I really enjoy seeing the finished product, including the smiles on the clients' and attendees' faces.  Hours and days can be long, but it is always worth it in the end and that is what keeps me going.

4. Please describe yourself in 5 words. Creative, witty, courageous, honest, and compassionate

5. Tell us a bit about your family!  My husband, Brent, is my best friend and we share a love for sports and outdoor activities.  We enjoy everything outdoors and appreciate all that Northern Michigan has to offer.  We can't wait to share our love for the outdoors with our son, Aiden.  He will be one year old in late spring, so he'll be hiking and camping with us this summer!  We will save fishing for when he is a little older.  Oh, and we can't forget Maine, our English Pointer.  She loves all of the above too!  

6. If you could be any movie character who would you be and why?  I would happily be any female character that plays opposite of Hugh Jackman.  Yep, it would have to be a romantic comedy or an X-men movie for sure.

7. Sum up your experience at Events North thus far -  One word…awesome.  It's a perfect fit for me, personally and professionally.  I work with great clients that laugh with me on a daily basis and the same goes for the Events North team, we get the job done and have fun doing it.  

8. Tell us a random fact about yourself.  My first concert was ZZ Top…I was in 6th grade and I am fairly certain I was the youngest one there, but still sang along to every song with my Dad and brother.  Oh yeah, I also hope to one day be on Wheel of Fortune.

9. If you could travel anywhere in the world, where would it be and why?  Ireland, it's where the Hennessey's originated (my maiden name).  And yes, I do fit well into the EN team of Beers and Jameson.

10. Last but not least: tell us a joke. Knock knock...(who's there) Boo! (boo who?) Don't cry!

Social Media: Not Just a Fad

How many times do you hear "Social Media is not that important, I'm sure it will eventually phase out" on a weekly basis? Personally, I hear it often. When I mention to anyone that an aspect of my job is to handle all of the Facebook, Twitter, Blogging, etc. for Events North, there is a 75% chance that a comment about how social media will probably not be as huge of an impact in the future.

Then our Events Coordinator, Rachel, sent me this youtube video, produced by TheTotalProfit . I loved it. It embodied so many of my thoughts in regards to social media and how important it is to businesses. Take five minutes out of your day to take a peak at this video -- you won't regret it (and Hey! Maybe you'll learn something new in the process.)

Here is a direct link to the video.

I hope that you got as much out of that video as I did. Now whenever you overhear someone say that social media is "just a fad," you can throw a bit of knowledge their way.

Local Venue Spotlight: The Hagerty Center

Traverse City has many venues to choose from when planning an event, but we want to give a shout out to one of our favorite local venues: The Hagerty Center. 

The Hagerty Center is outstanding for many reasons: it is a great setting for anything from a meeting to a networking luncheon to a wedding (In fact, Events North owner Allison Beers had her wedding here...it was the "Moore Beers" wedding. No, we're not joking.).

Outside of The Hagerty Center via NMC

We've held a plethora of events at The Hagerty Center, and Nate Glidden and his staff are always superb to work with. They are on top of their game, are extremely attentive to details, and let's just be honest here...they have the best food.

In case you're not familiar with The Hagerty Center, here are a few fun facts for you:
1. Readers of Michigan Meetings + Events magazine have named the Hagerty Conference Center Michigan's Best Meeting/Event Venue (no hotel) outside metro Detroit for 2012 and 2011. Voted runner-up for Michigan's Best Meeting/Event Venue (no hotel) outside metro Detroit for 2009.
2. The conference center offers views of the Grand Traverse Bay -- there really is not a bad seat in the room.
3. Provides seating for up to 400 in their flexible meeting space (they can also accommodate smaller parties. They're very flexible.
4. All rooms feature the latest audio and visual technology.
5. 2012 the conference center was awarded the three star designation as a Certified Recycler by the Michigan Recycling Coalition by following a comprehensive recycling plan that leads to virtually waste-free events. (As avid recyclers ourselves, we say: Go Green! Go Hagerty Center!)
     The Hagerty Conference Center is the first conference center and first community college based center to earn the award.
     During their busy time they are recycling around 1,500 to 1,800 pounds of waste each week.

     This new recycling program has reduced their waste that will end up in landfills by 70 percent. 

A snippit of The Hagerty Center's amazing view via NMC

We recently utilized The Hagerty Center for the 20% Breakfast and will be back again next Wednesday for The Junior Achievement Youth Summit for Future Entrepreneurs.

Book your next event at The Hagerty Center and make sure to tell Nate and his staff that we say hello!

Canstruction Zone!

One of the best parts of our job is that we get to work with some amazing organizations. Not only do we get to work with these organizations, we get to help them collect donations to make sure that the cause they are striving for is supported.

We want to dedicate this week's blog post to the latest event we got the opportunity to execute, Canstruction Traverse City 2013 benefitting The Father Fred Foundation. We were fortunate enough to work on all aspects of this event -- from securing teams and sponsors to watching the very last can be loaded onto the Meijer semi-truck.

For those of you who do not know, Canstruction is a fantastic food-raising event where teams use canned goods to create giant structures. The structures stay on display at a local venue (in our case, the Grand Traverse Mall) for around a week and then they are "De-canstructed," packed into boxes, loaded onto a giant semi-truck (Meijer donated the use of a huge heated semi for us) and taken to the local food pantry (The Father Fred Foundation Food Pantry!).

This year we had 14 teams competing, ranging from corporations to middle school aged students. We collected around 25,000 cans, aka 17.66 pallets of food, aka 3/4 of a semi-truck, aka almost $30,000 worth of food! We were overjoyed to see what an amazing turn out we had for this event. Especially since all of the cans raised are going to help members of the Traverse City community.

It was an amazing event that supported an even more amazing cause. We are so blessed to have been a part of it! Check out some of the photos from the event:

A Helicopter by The Coast Guard and Coast Guard Spouses

Michigan -- note the cherry to represent TC! -- by Save-A-Lot

A light bulb by Consumers Energy

A film reel by Grand Traverse Academy

There are photos of all the structures on The Father Fred Facebook Page -- check them out!

How Technology is Changing Events

We've mentioned this in quite a few posts, but times...they are a-changing. Gone are the days when paper brochures and traveling all over the State/Country/World to attend meetings and seminars. Now, there is basically an app for everything (seriously -- I recently downloaded an app where I can plug in three items sitting in my fridge and it will tell me what meals I can create. Ridiculous...but still pretty fantastic) and we can simply attend "webinars" from the comfort of our own offices, saving us both time and mileage.

When we stumbled across this infographic from Event Manager Blog, we had to share. It's a really easy and accurate look into exactly how much technology is changing in the world of event management.

See the entire info graphic right here!

What are your thoughts? Are you excited for these changes or are you still clinging to the old-standards?

Local Vendor Spotlight: Aunt B's Cakes & Desserts

So, we have a confession...

we love cake. Not just any cake, however. We love a gorgeously decorated cake that tastes as phenomenal as it looks. We are also lucky enough to have a vendor in Traverse City who is able to fulfill all of our (and our client's) cake dreams. Ever. Single. Time.

We would like to dedicate this blog post to a woman who is always fabulous, always professional, and always able to provide mouth-watering desserts: Ann Barraclough, owner of Aunt B's Cakes & Desserts. We asked Ann a couple of questions and also asked her to provide some examples of her absolute favorite cakes. Enjoy!

1. How long have you been in business? 

I have had my commercial kitchen since 2006, but have been making cakes and desserts for as long as I can remember. I have always loved to be in the kitchen creating baked goods as well yummy dinners.

A Cheetah-licious Purse Cake. Purrrr-fect!

2. What is your favorite flavor of wedding cake?

I love all cakes, but I would have to say that if I were going to pick a favorite it would be almond white with fresh berries and vanilla bean buttercream. (editor's note: uhhhh....yum. I had to stop typing for a quick minute so I could focus on making my mouth stop watering in the office)

Every Cake is Unique!

3. What makes Aunt B's Cakes unique?

Aunt B's is unique in the fact that I try to make each special occasion cake personalized and sculpting is one of my favorite things to do. As for wedding cakes, I like to meet with the couple and figure out what there inspiration points are for their wedding and try to make a cake that they and their guests will remember for the beauty as well as taste.

Elegant and Fun.

4. Your favorite cakes you ever created?

As far as some of my favorite creations, I think I have done some truly gorgeous wedding cakes with the help of the bride and groom in creating a great design. For birthday cakes I think some of my favorites would be the frog prince, yellow submarine and Captain Morgan girl.

The Frog Prince!

5. What made you start a Cake company in Traverse City?

I love working with clients here in the Traverse City area. We have so many local weddings as well as destination weddings. I also really enjoy getting to know locals here in the TC area.

The cake "leaves" us breathless...get it?

6. So...do you make your own Birthday cakes?

Our family chooses to have pies for our birthday's. We are fortunate enough to be able to eat cake almost everyday.

It's a girl...and an adorable cake!

Ladies in the Business

As ladies in the hospitality business, we know that as hard as we work, sometimes we need to sit back and have a night of networking and relaxing with women who can relate.

So, we created a group called "Ladies in the Business" and we are very glad that we did. We've had successful turn outs at past Happy Hour events and we want to use this blog post to give you a bit of information about the first Ladies in the Business Happy Hour of 2013!

Happy Hour will be taking place from 5-8pm (or whenever you want to go home, really...we plan on arriving a bit early to sample the wine. What are friends for, right?) on Wednesday, April 10th at Left Foot Charley Winery located in The Village at the Grand Traverse Commons. Come join us for an amazing night of delicious food, fabulous wine, and of course a fantastic night of socialization!

As with any good event the more the merrier! Feel free to bring along your lady-friends in the Hospitality industry.

Check out our Facebook invitation for more information, but we hope to see you all there and are looking forward to another great Ladies in the Business Happy Hour!